A small set of rules, so the brand reads the same everywhere.
Logo, color, typography, and voice. Use this page as the reference whenever PromptReady appears — on your site, a deck, a press mention, or an AI answer about us.
01 — Logo
The PromptReady logo is a wordmark set in JetBrains Mono Bold with tight tracking (-0.05em) and reduced word-spacing (-0.2em). Prompt always appears in brand blue; Ready always in brand dark. The two words are set flush, as a single token — never separated by a space, hyphen, or line break.
Primary · on white
On dark · Ready reverses to white
On brand blue · single-color white
Monochrome · when color is not available
Keep clearspace around the wordmark equal to the height of the uppercase P. Minimum display size: 88 px wide on screen and 24 mm wide in print.
02 — Color
The palette is deliberately short: one signal color, one anchor, and a neutral scale. Brand Blue leads — it is always the color that says this is PromptReady. Everything else is restraint around it.
Usage ratio. Roughly 70% paper, 20% dark and neutrals, 10% brand blue. Brand blue is a highlight, not a background — reserve it for the logo, calls to action, links, and single accents.
03 — Typography
Four typefaces, each with a specific role. All four are free, from Google Fonts, and are loaded on every page of prompt-ready.com.
Tracking -0.05em. Used for the logo, H1–H3, numeric scores, and short tag labels. Never used for body copy.
Tracking -0.02em. The default typeface for body copy, buttons, forms, and long reading passages. Weights 400 / 500 / 600 / 700.
Set in italic, often in brand blue, directly beneath the logo or a section headline. One short sentence at a time — never a paragraph.
Reserved for large editorial moments — report covers, quote blocks, section openers. Pairs with JetBrains Mono eyebrows.
04 — Voice
PromptReady is a technical brand that writes in plain language. We explain how AI search actually works, we are specific about what we measure, and we are honest about what we don't know yet. We never oversell.
Lead with the answer. If a sentence can be a number or a verb, make it one. Cut the preamble.
Name the signal, the bot, the dimension, the source. Vague claims about "AI" belong somewhere else.
There is no official LLM readiness standard yet. Our framework is directional, and we say so — it is a map, not a certification.
No hype, no urgency theater. If a reader needs to act, the facts will say so. Confidence does not shout.
The company and product name is PromptReady — one word, camel-cased, with a capital P and a capital R. The domain is prompt-ready.com. In running text and headlines, prefer PromptReady. The hyphenated form is for URLs, email addresses, and technical identifiers only.
05 — Contact
Writing about PromptReady, citing us in a report, or need a specific asset for a publication? Reach out and we'll get back to you with what you need.
Media & partnerships: hello@prompt-ready.com
Request an asset